Swot Analysis and Gatorade Essay Example for Free

Swot Analysis and Gatorade EssaySo team physicians got together and determined what exactly was the problem. The athletes suffered from a leave out of electrolytes and carbohydrates, which was not being replenished with just water. The group of four physicians blended a drink that had the perfect balance of carbohydrates and electrolytes. The drink would prove to help the Gator football team perform better on the field, so naturally they called the drink Gatorade. What happened next was rather remarkable because the players started performing better. They finished with a record of 7-4 that inure and the next season they finished with a record of 9-2, winning the Orange Bowl for the first time in school history. Eventually, the drink moved into the pro leagues and the first team to adopt it was the Kansas City Chiefs. The Chiefs had trouble practicing in the stifling heat of Missouris summer afternoons and they kept it on the sidelines the whole year. It resulted in the Chiefs beating the heavily favored Minnesota Vikings in Super Bowl VI. Soon it became popular to have Gatorade on the sidelines and it started the sports drink category.By 1985, Gatorade had expanded its investigate in sports science by building the Gatorade Sports Science Institute. The Institute allows them to better understand the human body, its needs during the stress of competition and how to improve their products. 1 production Features Gatorade helps performance in organs such as the kidneys, stomach, lungs, muscles and most importantly the brain. By battling dehydration, Gatorade fights remove noticeable thirst, muscle cramps, weakness, decreased performance, nausea, fatigue, headaches and loss of focus.Gatorades all important(predicate) aspect of hydrating people, has carbohydrates to maintain energy levels during exercise, which water does not. Gatorade has greatly expanded the sports drink category since its conception in 1965 with drinks such as Gatorade Rain, Gatorade Fi erce and as seen on the left Gatorade G2. 2 Current Branding Strategy Sports being Gatorades biggest focus, they brand themselves as the best sports drink for an athlete trying to croak their peak performance. They have done this through source credibility, by gathering a group of athletes worry Peyton Manning, Dwyane Wade, Derek Jeter, Kevin Garnett and Michael Jordan. All of these athletes are memorable and influential to kids and adults, entirely Jordan has the most impact. Jordan probably has the most source credibility of anyone in sports, having him on their side has certainly helped. Michael Jordan, one of the greatest basketball players ever, certainly helped Gatorade sales with campaigns like Be Like, Mike. Dewyane Wade, a Marquette University alumni, has been with Gatorade since 2005 3 Demographic The demographics of the Gatorade target market are active males, aged 18 to 25.They base be students, just starting their career, or well-established, regardless of stat us the majority of them believe they are athletic. They grew up idolizing many different sports athletes and teams, which still have an influence. They make a very wide change of incomes because Gatorade is inexpensive. It could be anywhere from $10,000 to $60,000. Education could vary overly, most have at least high school level education and some have college experience. Their attitudes can vary a little, but most of them are competitive, care about sports and enjoy their perspective athletic endeavors.The average customer for Gatorade is about 18-25 These types of consumers may also be interested in other sport-related clothing and accessories. They maybe interested in items such as jerseys, hats, shoes or anything that will show off their allegiance to a team, sport or player. 4 Competition PowerAde is the main competition for Gatorade, others like All Sport exist, but they do not give way a challenge to Gatorade. The brand of PowerAde has essentially the same target market a s Gatorade 18 to 24 year old males who are engaged in athletics. However, PowerAde appears to be looking for the trendier types of consumers.