S.W.O.T. Analysis of Maaco Auto Body & Painting Research Paper

S.W.O.T. Analysis of Maaco Auto Body & Painting - Research Paper ExampleExperts in franchising have recognized MAACO for its overall excellence, harvest-home potential and helpful support systems for store operators (MAACCO About MACCO, par. 2). The positive image of the company contributes to the increase in outlets and clientele since its inception.Gaebler Ventures aptly describes MAACO as a winning retail operation with extraordinary brand recognition, no national competition, and about a 47% U.S. market share. Maaco is more than a franchise opportunity. It is a be system that provides continuous support and training to position you to grow a prosperous business. With Maaco, you receive expert assistance, so you never feel alone (Gaebler, par. 1). The emulous benefit of the company is manifested through leadership in the automotive repair industry.According to IBIS World, the nature of the work for auto organic structure shops in the US encompasses repairing the interior an d the body of passenger cars, trucks, vans and trailers. These firms also carry out customization work on the interior and body of vehicles. Some firms specialize in certain auto repairs for example, keystone shops specialize in post-collision paint jobs, while automotive glass shops replace, repair and tint windows. Restoration shops, which typically represent a niche market, are knobbed in restoring classic and antique cars (IBIS, par. 10). In this regard, this essay aims to proffer a SWOT analysis of MAACO, by reviewing the companys strengths, weaknesses, opportunities, and threats (SWOT), to explore its competitive advantage in their field of operations.... Strengths MAACO was recently ranked by AllStar Franchise as an organization worthy to be included in its AllStar list due to its strengths in terms of longevity which is likewise tantamount to years of experience in their business. As revealed by All Business, the company has ranked high in fiscal strength for two consecuti ve years, and this year its Web visibility improved significantly (from 202 to 106). Maaco offers a conversion program to turn independent auto body shops into Maaco franchises, which is appealing to many independents in a tough economy. Parent company Driven Brands, which owns several automotive-related franchise companies, also has a Dealership Jump deduct program that converts car dealerships to Maaco centers (All Business, pars. 2 & 3). From its 149 AllStar ranking in 2010, the rank improved to 84 in 2011 proving that MAACO continues to utilize its internal resources effectively and efficiently. It boasts of according customers a value for repairs which is 33% less than those quoted and charged by other repair shops (MAACO Home, par. 1). As revealed by White, in 2011, MAACO was ranked 1 in class by enterpriser Magazine (par. 4). The unique franchising strategy entices investors to open new shops due to the financial prospects and the number of clientele who continue to patron ize MAACO auto body shops. Further, Gross revealed that heterogeneous customers in Canada expressed their content and satisfaction from the services provided by MAACO. Gross averred that Maaco is the collision shop that paints cars. We do it all, and just as importantly, give you much more Value than anyone else can. By bringing your car to Maaco, North Americas Bodyshop, you benefit from our encounter, buying power,